UltimateYou: Mammut launches pilot project for customizable jacket designs

Seon, May 24, 2018 - On May 25, 2018, Mammut is launching UltimateYou, a pilot project for customizable soft shell jackets. Consumers will be able to use an online configurator to design their own personalized jacket, choosing from over 25,000 possible combinations. Thereby the Swiss outdoor company Mammut earns a pioneering status in its industry. The pilot will be launched exclusively in Switzerland and is limited to 200 jackets.

Digitalization and automation are penetrating various industries and the outdoor sector is no exception. The trend for customization allows companies such as Mammut to explore completely new opportunities for personalized products. When a consumer customizes a jacket online, the manufacturer will automatically receive a detailed production order including the complete pattern and can then produce this one-off garment in just a few weeks. Mammut’s aim in launching the pilot project is to build up valuable experience in the areas of customization, configuration, material management and individual production. On successful completion of the pilot phase, an unlimited global roll-out is being considered.

Swiss technology, European production

The customization pilot project will run for a maximum of six weeks, with a limited number of 200 soft shell jackets - 100 for women and 100 for men. UltimateYou will be available exclusively in the Swiss market during this period. Switzerland has deliberately been chosen as the test market in tribute to Mammut’s Swiss roots, dating back to 1862 and a ropeworks in the canton of Aargau. The jackets will be produced entirely in Europe and delivered directly to consumers’ homes no later than four weeks after their design. The configurator will go live in the Mammut webshop from the morning of Friday, May 25, 2018: https://ultimateyou.mammut.com/js/index.html

Over 25,000 possible combinations

Consumers can use the online configurator to create their own customized version of a Mammut classic, the Ultimate V SO Jacket, and personalize it with embroidered details. Each jacket can be customized with a feature set - consisting of hood, side ventilation, thumb loops - as well as special designs. Customers can choose from a selection of basic designs and colors to create their garment, as well as adding highlights with different colors of zippers and hood drawstrings. The configuration process even allows users to fine-tune the fit, by tailoring the length of the sleeves and torso to their personal measurements. The jacket will be available from CHF 349.00.

For further information please contact:
Michael Stäheli, Head Investor Relations & Corporate Communications
Phone +41 44 468 24 84
media@conzzeta.com

About Conzzeta
Conzzeta is a broadly diversivied Swiss group of companies. It stands for innovation, market orientation and a long-term perspective. Conzzeta strives for leading positions in its global target markets, above-average growth and long-term value creation. More than 5000 employees at over 60 locations worldwide aim to be "best choice" for customers, offering innovative solutions in Sheet Metal Processing, Sporting Goods, Foam Materials, Graphic Coatings and Glass Processing. Conzzeta AG is listed on the SIX Swiss Exchange (SIX:CON).


 

Interim information as of the end of Q4 2018

Zurich, February 6, 2019 – The Conzzeta Group achieved revenue growth in 2018 of 20.2% or CHF 1,782.2 million. Adjusted for currency translation effects and changes in the scope of consolidation, revenue growth amounted to 10.4%. Order intake for capital goods rose by 5.8%. 

keyboard_arrow_right

Streamlining of the business portfolio: Conzzeta is divesting its Glass Processing segment

Zurich, January 25, 2019 – Conzzeta reports the signing of a binding agreement to divest its Glass Processing segment to Glaston Corporation, headquartered in Helsinki, Finland, for an enterprise value of EUR 68 million (CHF 78 million). The closing of the transaction is expected by the end of the first quarter 2019, subject to regulatory approval. Glaston has secured committed debt and equity financing, subject to customary conditions and support of an extraordinary general meeting, respectively. 

keyboard_arrow_right

Mammut Connect: guiding wholesale into digital age

Seon, January 14, 2019 - Mammut is the first outdoor brand using NFC and also one of the first sport brands with an experience based concept behind the technology. Mammut Connect is able to connect the offline with the online world. Thereby it brings together hardware and software in one unique product. By launching Mammut Connect the Swiss outdoor company takes wholesale by the hand and guides it on a common path into digitalization.

keyboard_arrow_right