Seon, January 14, 2019 - Mammut is the first outdoor brand using NFC and also one of the first sport brands with an experience based concept behind the technology. Mammut Connect is able to connect the offline with the online world. Thereby it brings together hardware and software in one unique product. By launching Mammut Connect the Swiss outdoor company takes wholesale by the hand and guides it on a common path into digitalization.
Mammut Connect is a new way of bringing emotional and interactive product information to the consumer and offers access to services on an App enabled through NFC technology. The App and its content support retail channels with in-depth product information to enhance the sales process. By doing so, Mammut supports wholesale in transformation from Point of Sale to Point of Experience, by guiding it into digital age – a joint transformation. Mammut Connect offers services and after sales offers for unique consumer experiences which again offer new ways of collaborations with retail partners.
In the three main parts of the App – My Product, My Inspiration and My Activity – consumers find a Mammut world full of inspiration. Mammut Connect offers a unique experience oriented platform for outdoor enthusiasts including an innovative, emotional and interactive presentation of product information and services, great after sales care with offers like the possibility of warranty extension, videos and stories for a virtual brand experience and exclusive event invitations to outdoor experiences in cooperation with retail partners. In My Activity, consumers have the possibility to collect their unique outdoor experiences in a personal summit diary at one point and they can share those with the community.
Mammut cooperates strong partners
On the way to become digital leader in the outdoors, Mammut has strong partners at its side. The companies Buero112 and Monostream support the Swiss brand in the conception and app development of Mammut Connect. When it comes to the NFC technology, Mammut cooperates with Smartrac in order to digitize its product. “Customers are digital, mobile and social. They communicate with brands, actively contribute and give feedback with much more concrete demands than just a few years ago. This is why Mammut is building an ecosystem. With Mammut Connect – a broad portfolio of real customer added value – we are creating an innovative platform and underlining our ambition to become digital leader in the outdoor sector,” said Oliver Pabst, CEO Mammut Sports Group AG. “Therefore, we selected partners like Buero112, Monostream and Smartrac which have a leading role in software development and product digitization.”
The Mammut Connect App will be available in your App Store on January 15, 2019.
For further information please contact:
Michael Stäheli, Head Investor Relations & Corporate Communications
Phone +41 44 468 24 84
Conzzeta is a broadly diversivied Swiss group of companies. It stands for innovation, market orientation and a long-term perspective. Conzzeta strives for leading positions in its global target markets, above-average growth and long-term value creation. More than 5000 employees at over 60 locations worldwide aim to be "best choice" for customers, offering innovative solutions in Sheet Metal Processing, Sporting Goods, Foam Materials, Graphic Coatings and Glass Processing. Conzzeta AG is listed on the SIX Swiss Exchange (SIX:CON).
Zurich, February 6, 2019 – The Conzzeta Group achieved revenue growth in 2018 of 20.2% or CHF 1,782.2 million. Adjusted for currency translation effects and changes in the scope of consolidation, revenue growth amounted to 10.4%. Order intake for capital goods rose by 5.8%.keyboard_arrow_right
Zurich, January 25, 2019 – Conzzeta reports the signing of a binding agreement to divest its Glass Processing segment to Glaston Corporation, headquartered in Helsinki, Finland, for an enterprise value of EUR 68 million (CHF 78 million). The closing of the transaction is expected by the end of the first quarter 2019, subject to regulatory approval. Glaston has secured committed debt and equity financing, subject to customary conditions and support of an extraordinary general meeting, respectively.keyboard_arrow_right
Neuhausen-Hamberg, December 14, 2018 - In a fiercely competitive market, the high caliber standards of Bystronic glass are giving long standing customers a decidedly significant market advantage.keyboard_arrow_right